Anni, founded by best friends Annie and Annika, was born from a space of love and wonder to offer timeless crystal-filled heirloom keepsakes that invite wearers to pause, step out of the noise of time, and reconnect with the present moment. In today’s world, where phones and smartwatches dominate daily life, people appear more connected than ever yet are increasingly detached from their authentic selves. These digital tools promise connection but often create only the illusion of it, pulling individuals away from genuine reflection and grounding. Anni’s pieces serve as tangible reminders to slow down, embrace love, and reconnect with what makes us deeply human.

ART DIRECTION
Anni’s aesthetic blends warm, earthy tones with a touch of mysticism, balancing vibrant, feminine energy with serene calm. It invites authenticity, reflection, and connection to the natural and cosmic world, offering a free-spirited yet grounding sense of wonder.