John from Emerald Horizon Capital approached me with a need for a brand identity for a rather interesting business venture. Emerald Horizon Capital specializes in acquiring and growing essential service businesses—like laundromats, car washes, and other community staples. After one freelancer attempt failed to capture the vision with anything of value or taste, he was referred to me to bring clarity and creativity to the challenge. The goal was to create an identity that felt trustworthy, refined, and timeless—one that would reflect Emerald Horizon’s purposeful investment philosophy, and inspire confidence in business owners.