CUSTOMER / BUSINESS PROBLEM
Platinum Athletics, a premium fitness & nutrition business, relied heavily on Instagram for lead generation, but their outdated e-commerce experience created confusion. Without clear product information or FAQs, customers frequently messaged the owner for clarity, costing the business up to an hour daily in repetitive inquiries. This not only disrupted efficiency but also created a disconnect between the premium clientele and the credibility of the high-end services offered.
SOLUTION
Platinum got a full brand refresh to create a smoother, more professional customer experience—from Instagram to checkout. After aligning on a vision and moodboard, we built out a new e-commerce site, custom PDF deliverables, and social templates, all designed to match the premium feel of their services and save the owner time.
