A refreshed identity for LinkedIn’s global Wellness program.

A refreshed identity for LinkedIn’s global Wellness program.

Role
Branding
Branding
Year
2019
2019
Client
LinkedIn
LinkedIn

LinkedIn’s global Wellness program was evolving and needed a refreshed identity that could scale across 20+ offices over 5 continents and feel just as good on a campaign as it did on a hoodie. Why a hoodie? Employees can redeem Wellness Points earned through program participation for exclusive swag, like hoodies, making the brand both aspirational and fashionable.

ART DIRECTION

Like plants need sunlight, soil, and water to thrive, humans require—enter the 6 Tenets of LinkedIn Wellness: Thoughts, Breathing, Hydration, Nutrition, Movement, and Rest.

The new logo integrates LinkedIn’s “in” bug with the silhouette of an agave plant—symbolizing healing and resilience. Its six leaves represent each of the six tenets.

Cohesive, progressive, and aligned with LinkedIn’s core brand.

Cohesive, progressive, and aligned with LinkedIn’s core brand.

Wellness for every employee, everywhere.

Wellness for every employee, everywhere.

You get the gist.

You get the gist.

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